It is projected that in two years 50% of Medicare beneficiaries will be enrolled in a Medicare Advantage (MA) plan, and by 2040 that number is expected to rise to 70%.
As MA grows its market share among seniors, home-based care providers are battling two business decisions: accept the MA contract and what they feel are unfair reimbursement rates, or reject the rates and lose out on MA contracts and the revenue that comes with it.
In this episode, we unpack the biggest challenges and opportunities for home health agencies as they grapple with whether to engage with MA contracts and take on risk.
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