Brand value. It’s the sum of several components of business. Sure, it’s the monetary value of your organization, but it’s also measured by how aware consumers and partners are of your organization and how much those groups trust you. Your brand as a provider in healthcare has never been more important. Consolidation, competition, specialization and the industry shift to value-based service delivery have created a market where the ability to provide a service is simply not enough. The service must also be held to an excellent standard, while remaining timely and technologically advanced. This is the value of incorporating telehealth technology into your line of service offerings. Incorporating virtual care consumers can trust not only boosts your brand value, but can improve clinical outcomes, help lower costs and offer a unique strategy for reducing the number of individuals addicted to opioids.
AltaPointe Health has successfully marketed their brand to their partner providers with the use of telehealth. Consumers receive excellent care without having to wait days, knowing they will be transitioned to a facility where they are already known. Hospital partners trust AltaPointe’s ability to quickly place consumers in appropriate, lower cost of care settings. Telehealth helps consumers avoid unnecessary emergency department (ED) services, as a trained psychologist is able to see the individual in need right away using virtual care. Through the use of telehealth in its hospitals, Altapointe has seen a 33% reduction in ED costs for consumers. AltaPointe has cultivated a virtual presence across their provider community and is continuing to show success for their own organization and partners alike. Now, their brand power is only growing.
What is your strategy to expand your brand? Every provider has the ability to influence higher standards of care delivery and better consumer experiences through telehealth. Read the joint American Well and Netsmart white paper to explore how telehealth can help advance clinical outcomes and break down barriers to care today.
Wednesday, September 21 | Human Services
By understanding mental health and suicide go hand-in-hand we can take the first step in reducing suicide risk and help heal our families, friends and loved-ones heal and grow forward as a community.More
Monday, September 19 | Human Services,Thought Leadership,Value-based Care
In our most recent blog, The Role of Peers and Mutual Support in Alcoholics Anonymous, we discussed the fascinating history of Alcoholics Anonymous and its contributions to today's health care continuum. Evolving in parallel to the mental health peer movement, AA and its affiliate organizations, e.g., Narcotics Anonymous came to identical conclusions about the unique value of mutual support. Join Denny Morrison, as he unpacks how often peers are used, how they are credentialed and how they affect the economics of health care in the United States.More
Tuesday, September 06 | Human Services,Thought Leadership,Value-based Care
In our last blog of this series, The Development of Peers in the United States and Other Regions of the World, we discussed two views of the peer movement as seen through the lenses of New Zealand versus United States cultures. In this blog, we will discuss how peer’s roles in recovery was further solidified as a fundamental part of the United States healthcare system despite some ongoing philosophical disagreements and how important national policies were in shaping the peer movement as we know it today.More