Brand value. It’s the sum of several components of business. Sure, it’s the monetary value of your organization, but it’s also measured by how aware consumers and partners are of your organization and how much those groups trust you. Your brand as a provider in healthcare has never been more important. Consolidation, competition, specialization and the industry shift to value-based service delivery have created a market where the ability to provide a service is simply not enough. The service must also be held to an excellent standard, while remaining timely and technologically advanced. This is the value of incorporating telehealth technology into your line of service offerings. Incorporating virtual care consumers can trust not only boosts your brand value, but can improve clinical outcomes, help lower costs and offer a unique strategy for reducing the number of individuals addicted to opioids.
AltaPointe Health has successfully marketed their brand to their partner providers with the use of telehealth. Consumers receive excellent care without having to wait days, knowing they will be transitioned to a facility where they are already known. Hospital partners trust AltaPointe’s ability to quickly place consumers in appropriate, lower cost of care settings. Telehealth helps consumers avoid unnecessary emergency department (ED) services, as a trained psychologist is able to see the individual in need right away using virtual care. Through the use of telehealth in its hospitals, Altapointe has seen a 33% reduction in ED costs for consumers. AltaPointe has cultivated a virtual presence across their provider community and is continuing to show success for their own organization and partners alike. Now, their brand power is only growing.
What is your strategy to expand your brand? Every provider has the ability to influence higher standards of care delivery and better consumer experiences through telehealth. Read the joint American Well and Netsmart white paper to explore how telehealth can help advance clinical outcomes and break down barriers to care today.
Monday, September 18 | Thought Leadership,Human Services,Care Coordination,Cause Connected,Legislative/Policy,Value-based Care
The opioid crisis is one of the most serious healthcare issues in our nation today. But there is hope. We believe there are three strategies your organization can leverage to combat opioid addiction and overdose: integrated care, policy and technology. This blog outlines some examples of all three and lists helpful resources your organization can use.More
Thursday, September 14 | Thought Leadership,Human Services,Netsmart in the Community
By understanding mental health and suicide go hand-in-hand we can take the first step in reducing suicide risk and help heal our families, friends and loved-ones heal and grow forward as a community.More
Tuesday, August 29 | Thought Leadership,Human Services,Partnerships and Collaboration
If the past few years has taught us anything, it is that consumers of healthcare want to access care their way. We live in a digital world which is impacting how we deliver care. Netsmart is committed to meeting the new and varied needs of providers by developing solutions that meet them where they are. The same is true for consumers. Having had a taste of virtual services, many consumers will want to continue virtual care and prefer much broader digital experiences. At Netsmart, we call this focus on the user experience "extreme usability."More